"According to the SMOR poll, based on a survey of 600 likely Louisiana voters conducted April 28-30, 2014, Senator Mary Landrieu continues to drop, with her positive rating now hitting an all-time low of 39% and her negative numbers skyrocketing to 58%.
The results also reflect a gap between “likely voters and “voters”. According to Pinsonat, SMOR used “likely voter” criteria because it was focusing upon an actual upcoming election, rather than a poll showing general popularity. Likely voters, are considered habitual voters, thus, are likely to vote this fall.
Landrieu continues to maintain high positives (79%) among African-American voters, but she continues to lose ground among white Democrats (male and female) and among female.
After being informed that Landrieu had been a U. S. Senator since 1996 and was recently appointed to Chair the U.S. Senate Energy Committee, 59% of the voters thought electing someone new was more important than keeping her in office. Landrieu’s seniority does little to sway voter choice for the U.S. Senate."