New York (CNN Business) If the thought of using a slice of bologna as a moisturizing face mask was tempting, you're out of luck — for now. Oscar Mayer's bologna-inspired face mask sold out less than a day after its release on Amazon. Kraft Heinz blamed the shortage on "unexpected incredibly high demand" and said in a statement that the product would be restocked "over the coming days."
It's the number one new release in Amazon's beauty and personal care section.
The new product isn't actually a slimy piece of meat. Kraft Heinz (KHC) partnered with Seoul Mamas, a Korean skin care company, to create a "hydrating and restoring hydrogel" mask that promotes skin elasticity, improves hydration and moisture retention. (Oddly, those are not among the typical side benefits associated with ingesting the sodium-filled deli meat.)
The $5 skin care product was created as a "playful spin on the often serious 'New Year, New You' trope with its meaty take on the self-care space. It's also an homage to those oddball kids in school who would bite out eyes and a mouth on a bologna slice and put it on their face.
Oscar Mayer did have the forethought to provide the shallow end of the liberal gene pool, that is probably their target consumer, with a large warning label on the packaging that says "do not eat bologna masks."
It puts the meat on its face... right after it puts the lotion on its skin...