But hey, this was always going to be a tough war that was never going to bring us either money or fame, right? That's not the immediate problem.
The immediate problem is that far too many Very Serious People people who should absolutely know better by now -- people in the media and in elected office -- still cling desperately to the fiction that there are a non-trivial number of "good conservatives" out there somewhere just waiting to be persuaded they are wrong and to (as one wag put it a thousand years ago) grow opposable thumbs and climb down out of the Stupid Tree.
There aren't. But I believe that this continued irrational faith in an obvious fiction is, in part, because the idea of fully facing the ugly truth -- that we are in a for-real war to save our democracy from being destroyed by our own family members, colleagues and neighbors -- and then facing moral and civic obligations that truth imposes scares the living shit out of them.