Amsterdam-based Heineken's Dos Equis announced in a series of ads on Wednesday that the 77-year-old actor Jonathan Goldsmith who has represented the brand since the start of its 'Most Interesting Man' campaign, will no longer appear in their familiar commercials, Washington Post reported. Following the Dos Equis tradition of dramatizing commercials, this change was revealed in videos showing Goldsmith departing for a “one-way mission” to Mars. “From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character. We know ‘The Most Interesting Man in the World’ will continue to endure and grow, as the character’s story is bigger than one individual.” said Katz in a report by Deadline.
(h/t Dr. Tar)